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In 1984, Nike Shoes Company is a struggle. This phenomenon has caused by running their sales in the past few years, they slowly died needed a way to protect and reinvent themselves in order to attract to another section of the market. At the same time, the rookie player Michael Jordan has signed a variety of products, but Nike hope he will generate sales. Jordan, although had other ideas. He always preferred aides or inverse shoes accepted the North Carolina coach, Dean Smith, and hope to sign for the two companies. Conversation, magic Johnson and Larry bird and ship as spokesman wasn't interested in providing better treatment than Nike and aides not interested, probably because Kathe Dassler died. The Nike air Jordan has been enjoying a long-time history.